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School Cafeterias to Celebrate National School Breakfast Week, March 5-9

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FOR IMMEDIATE RELEASE:
Contact: Diane Pratt-Heavner
(301) 686-3124 Ext.
media@schoolnutrition.org

School Cafeterias to Celebrate National School Breakfast Week, March 5-9

The School Breakfast Program serves 12 million students each day

National Harbor, Md., February 28, 2012 – Next week, school cafeterias across the country will celebrate National School Breakfast Week (March 5-9) by hosting “School Breakfast – Go for Gold” a fun campaign designed to highlight how eating a balanced breakfast at school helps students shine.

Studies have shown that students who eat breakfast make greater gains on standardized tests, pay attention and behave better in class, and are less frequently tardy, absent or visiting the nurse’s office. Eating breakfast is also positively linked with maintaining a healthy weight – and avoiding health problems associated with obesity.

“The School Breakfast Program is helping 12 million students jump start their days with a healthy meal,” said Helen Phillips, SNS, President of the School Nutrition Association. “School breakfast offers a critical service to children whose families struggle to make ends meet and a huge convenience for students who aren’t hungry for breakfast when they wake up.”

Federal nutrition standards for school breakfast limit fat and portion size, and cafeterias are already working to meet new requirements for more whole grains, fruits and vegetables with breakfast.

To reach more students with these healthy breakfasts, many schools are launching breakfast in the classroom programs, grab-n-go kiosks at the school doors, and breakfast-in-a-bag choices.  Last school year, the School Nutrition Foundation (SNF), as a member of Partners for Breakfast in the Classroom, launched an initiative funded by the Walmart Foundation to increase breakfast consumption among schoolchildren and spark the academic and nutritional gains associated with the morning meal. The pilot program served free breakfasts in the classroom to more than 15,000 students each school day and developed new resources to help other school districts launch their own programs.

“School Breakfast – Go for Gold” will help cafeterias celebrate school breakfast programs with special menus and decorations, fun puzzles and school breakfast related brainteasers to help students to warm up their brains before they head to class. Kids will also have the opportunity to create their own school breakfast t-shirt design highlighting the benefits of eating a healthy breakfast.

“School Breakfast – Go for Gold” was created by the non-profit School Nutrition Association with support from General Mills Foodservice. This national campaign recognizes National School Breakfast Week, launched in 1989 to raise awareness of the availability of the School Breakfast Program (SBP) to all children and the links between eating a good breakfast, academic achievement and healthy lifestyles.

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