Promotion Calendar Special cafeteria promotions are among the most tried-and-true strategies for building participation. Children are attracted by special events and activities that make the cafeteria fun and full of pleasant surprises. Of course, you already know about National School Lunch and Breakfast Weeks, as well as School Lunch Hero Day, not to mention such traditional holidays as Halloween and Valentine’s Day. But what about National Mushroom Month, Geography Awareness Week or International Museum Day? If you seek fresh ideas—and new events to celebrate—this free member service produced by the editorial staff of School Nutrition magazine is now available in an easy-to-download PDF format for at-your-fingertips reference with your team. It includes monthly, weekly and daily celebrations for the 2014-15 school year, as well as suggestions for decorations, costumes and activities, along with fun facts to get you started. Simply click on the cover image to open and print! Note: Please note that the Promotional Calendar is not intended to be a comprehensive listing of all observations, and inclusion in this resource does not imply SNA’s endorsement of any events or observations. While SNA monitors sponsoring organizations for updates, please note that all dates and events are subject to change.