Marketing and PR Tools
1) “Make the Grade with School Breakfast” Presentations
Save time with these pre-developed PowerPoints. The messages in these help you promote “Make the Grade with School Breakfast” and NSBW. Both are customizable to include key messages of your schools and your target audience.
Presentation for Foodservice Staff (pptx) – use this to get staff on board and excited about NSBW.
Presentation for Key Stakeholders (pptx) – these slides target parents, teachers and school administrators. This presentation is perfect for PTA or School Board Meetings when you need to convey the importance of school breakfast.
Make it official! Download the sample proclamation and fill in your specific information. You can also request that the mayor or city council proclaim that it is National School Breakfast Week in your town or city.
3) “Make the Grade” Press Release (doc)
Want to get some recognition for your celebration, but short on time? Use SNA’s official media release – just fill in your district’s information and send it out to your media contacts prior to NSBW.
4) Web Banners
Post the “Make the Grade with School Breakfast” web banners on your school’s website to help spread the word.
5) Social Media Tip Sheet
Study up on social media and check out some sample posts for Facebook