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Saturday, January 12

8:00 am–5:00 pm

Registration
Location: Texas Prefunction West Foyer

8:00 am–12:00 pm

SNS Credentialing Exam
Location: Republic C
CNIC attendees taking the School Nutrition Specialist (SNS) Exam should check in by 7:30 am.

KERN_HALL.JPG

2:00 pm–4:00 pm

BONUS SESSION: Employing Marketing Initiatives to Make Students Tick
Location: Texas D
Speaker: Kern Halls, Chief Innovator, Ingenious Culinary Concepts
What does it take to make today’s student tick? Join Kern Halls, Chief Innovator, Ingenious Culinary Concepts (ICC), for this complimentary pre-conference bonus session as he discusses the various aspects of “time”—it’s time to take action in order to feed more students, it’s time to be proactive (rather than reactive) and it’s time to meet the needs of the 21st-century student. Halls will reveal proven marketing strategies to attract more students into the cafeteria, detail cost-saving techniques for both marketing development and reproduction costs and engage participants in interactive activities to discover what it takes to understand your customers. This insightful session will also pair operators and industry professionals together to develop a fluid marketing action plan with implementation strategies. You’ll walk away with essential takeaways, including a marketing action plan draft that you can reference now and implement at a later date.



Sunday, January 13

7:00 am–5:00 pm

Registration
Location: Texas Prefunction West Foyer

7:00 am–5:00 pm

Cyber Café
Location: Texas Prefunction West Foyer
For your convenience, computers with Internet access will be available to you throughout CNIC. Log on to SNA’s website, www.schoolnutrition.org; check your e-mail; register for upcoming SNA conferences; and surf the web.
Sponsored by Horizon Software International

10:30 am–11:30 am

First-Timers Session
Location: Texas D
Speakers: Lora Gilbert, SNS, FoodService Director, Orange County Public Schools, Kevin Woods, VP of Sales and Marketing, Globe Food Equipment
From CNIC first-timers to veterans eager to welcome newcomers, this information-gathering session will guide you in the right direction in order to make the most of this conference. Get a rundown of the highlights and events and participate in sharing questions or success stories to make the most of your CNIC experience.

12:30 pm–2:00 pm

OPENING GENERAL SESSION: Make Change and Transition Work for You
Location: Texas A/B/C
Speaker: Ross Shafer, Author and Comedian
The words “change” or “transition” can strike fear in just about anyone. And while sometimes it may seem easier to keep things “status quo,” without embracing change and transition, you cannot experience growth and the potential that exists for your operation or business. Ross Shafer is one of the most sought-after keynote speakers and seminar leaders on the subjects of personal motivation, reinvention and market relevance, and he will offer you a fresh approach to change, transition and growth. A comedian and former Emmy-winning TV host, Shafer is also the best-selling author of Nobody Moved Your Cheese and has produced 14 human resource training films on customer service, motivation, leadership and peer pressure. Shafer will inspire you to make change and transition work for you—today, tomorrow and always!
Sponsored by Domino’s Pizza

2:00 pm–2:30 pm

Networking Break
Location: Texas Prefunction West Foyer
Sponsored by PepsiCo Foodservice

2:30 pm–3:45 pm

Innovation Stations
Innovation Stations are unique learning experiences that will give you the chance to preview the latest and most innovative food, beverage, service, supply and equipment offerings on the market today. Innovation Stations also allow industry representatives interested in meeting key decision-makers like you the opportunity to discuss your requirements and obtain your valuable feedback!

2:30 pm–3:45 pm

Industry Information Session: The 113th Congress: Impact on Industry
Location: Texas D
Speakers: Roger Szemraj, JD, Cathy Schuchart, SNA Staff VP of Child Nutrition & Policy, Cindy Brooks, SNA Public Policy and Legislation Committee Chair, Director of Seymour (Conn.) School District, Sandra Ford, SNS, SNA President
What a rollercoaster ride the 2012 presidential election was! After all the energy and excitement, maybe you’re feeling a little dizzy? Luckily, SNA’s policy expert Cathy Schuchart and Washington Counsel Roger Szemraj, JD, are here to stop the room from spinning and set us in the right direction. In addition to the election recap, SNA’s PPL chair, Cindy Brooks, and SNA’s President, Sandra Ford, will join the discussion, speak about the 2013 SNA Legislative Issue Paper and more.

4:15 pm–5:00 pm

STEPS Challenge Wellness Activity
Location: Grand Hyatt Grounds
Take a break to get moving, relieve stress and recharge. Join your school nutrition colleagues for two physical activity sessions that correspond with SNA’s recently launched personal wellness program, the STEPS Challenge. Designed to help you make small changes that will add up to a healthier lifestyle, these wellness activities will build on that foundation and also help you keep up your exercise habits when you’re on the road.
Sponsored by Jennie-O Turkey Store

6:30 pm–9:30 pm

FAME Awards Reception and Dinner
Location: Westin Riverwalk Hotel
The stars of school nutrition will be shining brightly at the Foodservice Achievement Management Excellence (FAME) Awards ceremony. Join your colleagues and industry partners in honoring outstanding leaders in the school nutrition profession for their achievement, innovation and service. A reception begins at 6:30 pm, followed by dinner and the awards ceremony. End the evening with a dessert party. The program will be held at the Westin Riverwalk. PLEASE NOTE: Transportation will be provided from the Hyatt to the Westin, starting at 6:00 pm.
Sponsored by Basic American Foods, Schwan’s Food Service, Inc. and Tyson Foods

Monday, January 14

7:00 am–5:00 pm

Registration & Cyber Café
Location: Texas Prefunction West Foyer

7:30 am–10:00 am

BREAKFAST GENERAL SESSION: Social Media and Marketing (Part I)
Location: Texas A/B/C
Speakers: Susan Wasco, Director of Customer Marketing & Communications, Kellogg’s Food Away From Home, Paul Becker, RD, LD, Director, Fort Zumwalt R-II SD, Robin Bowman, East Division, k-12 Director, Advantage Waypoint
What do tweets, bumps, pokes, and likes have to do with child nutrition? Well, it has nothing to do with going through the lunch line. Get the expert opinions of the diverse members on our panel. Led by marketing guru Kern Halls, this panel will discuss how social media can be used to engage kids, vendors and operators for products that are desirable. The panel will also discuss how operators and industry can collaborate together to formulate popular products.
Sponsored by AdvancePierre Foods, Borden Dairy Company, Country Pure Foods, General Mills Foodservice, Kellogg’s Food Away From Home, Pinnacle Foods Group, Sara Lee Foodservice, A Division of Hillshire Brands

BREAKFAST GENERAL SESSION: Key Performance Indicators, The KITS Study and “School Nutrition in Focus” (Part II)
Location: Texas A/B/C
Speakers: Lora Gilbert, SNS, Food Service Director, Orange County Public Schools, Jessica Donze Black, Director, Kids Safe and Healthful Foods Project, Pew Charitable Trusts, Maureen Spill, PhD, Senior Associate, Pew Charitable Trusts, Sandra Ford, SNS, SNA President
Kern Halls will invite SNA President Sandra Ford, Dr. Maureen Spill, Jessica Donze Black and Lora Gilbert to the stage to talk about operations. Sandra Ford will discuss the findings of SNA’s School Nutrition in Focus 2013 report, which features the latest data on key operational issues facing the school nutrition profession, such as the impact of the new meal patterns, student participation and food and labor cost. Dr. Maureen Spill and Jessica Donze Black will then discuss The Pew Charitable Trusts and the Robert Wood Johnson Foundation’s recent Kitchen Infrastructure and Training for Schools (KITS Study), which provides vital information to school nutrition professionals and policy makers about the cost of making changes to school kitchens and training staff. Finally, Lora Gilbert will touch upon the importance of utilizing key performance indicators and benchmark programs in your operation and business.

10:15 am–11:30 am

Innovation Stations

10:15 am–11:30 am

Industry Information Session: Understanding School Operations Profit & Loss
Location: Texas D
Speakers: Dora Rivas, MS, RD, SNS, Executive Director, Dallas Independent School District, Julia Bauscher, SNS, SNA Vice President, Linda Stoll, MPH, FSD, Jeffco Public Schools
In a school nutrition operation, every penny counts, so understanding the financial ramifications of profit and loss is especially important. Learn the intricacies of a school operation’s profit and loss with the very individuals who deal with these issues every day—directors! Your business is sure to benefit from this roundtable discussion led by directors from school districts nationwide.

11:45 am–1:15 pm

Networking Luncheon and USDA Update
Location: Texas E/F
Speaker: Janey Thornton, PhD, Deputy Under Secretary, USDA/Food, Nutrition & Consumer

1:30 pm–2:45 pm

Innovation Stations

1:30 pm–2:45 pm

Industry Information Session USDA Foods Update and More
Location: Texas D
Speakers: Janey Thornton, PhD, Deputy Under Secretary, USDA/Food, Nutrition & Consumer Services, Cindy Long, Director, Child Nutrition Division, USDA/FNS/CN/Team Nutrition
USDA representatives will provide an update and overview on USDA Foods, how they support the meal pattern, new healthier options and processing, as well as what specification changes might be on the horizon. In addition, there will be discussion on policy changes to continue to improve options for schools. Ample time will be provided for a thoughtful exchange between speakers and attendees.

2:45 pm–3:15 pm

Networking Break
Location: Texas Prefunction West Foyer

3:15 pm–4:15 pm

GENERAL SESSION: Key Findings Regarding the New Meal Pattern and the Impact from the Election
Location: Texas A/B/C
Speakers: Becky Domokos-Bays, PhD, SNS, Director, Alexandria City Public Schools, Jean Ronnei, SNS, Director, Nutrition & Custodial Services, St. Paul Public Schools, Colleen Fillmore, PhD, RD, LD, SNS, Child Nutrition Director, Idaho DOE, Chuck Ainsworth, Division Manager, SFSPac Food Service Sanitation Systems
With a new year comes a perfect time to take stock of where we stand and how we should move forward. SNA’s Dean of Education, Danny Seymour, will lead this roundtable discussion of state agency representatives, school food service directors, and industry representatives. Mr. Seymour will engage the group in topics of interest such as how schools and industry have adapted to the new meal pattern and identifying the issues that need to be resolved. Additionally, this session will look at the 2012 presidential election and what we can anticipate from the administration.
Sponsored by J.M. Smucker Company

4:30 pm–6:00 pm

Patron Networking Event with Directors
Location: Texas E/F

Tuesday, January 15

6:00 am–6:45 am

STEPS Challenge Wellness Activity
Location: Grand Hyatt Grounds

7:00 am–12:00 pm

Registration & Cyber Café
Location: Texas Prefunction West Foyer

7:45 am–8:30 am

MyPlate Breakfast
Location: Texas E/F
This networking opportunity is a perfect way to join colleagues and industry partners to share experiences, converse about challenges and successes, renew friendships and build lasting business relationships. If you couldn’t get to all of the Innovation Stations, the MyPlate Breakfast is also your chance to catch up on what you missed. Each company will be available to answer your questions and provide information.
Sponsored by U.S. Highbush Blueberry Council

8:45 am–10:00 am

Innovation Stations

8:45 am–10:00 am

Industry Information Session Grains and Proteins: Forecasting the Future
Location: Texas D
Speakers: Janey Thornton, PhD, Deputy Under Secretary, USDA/Food, Nutrition & Consumer Services and Cindy Long, Director, Child Nutrition Division, USDA/FNS/CN/Team Nutrition
Significant operational challenges faced the school food service arena following the implementation of new nutrition standards for SY 2012-2013. This session will focus on recent USDA Guidance that specifically addressed the Grains and Meat/Meat Alternates components. Those challenges, and the way in which FNS will help the States and SFAs, will be discussed as well as what the future might hold regarding this guidance.

10:15 am–11:30 am

CLOSING GENERAL SESSION: Create Possibilities for Your BEST Future
Location: Texas A/B/C
Speaker: Jackie Freiberg, Author and Leadership Expert
Do the changing obstacles that sprout up in your business sometimes throw you for a loop? As a leader in school nutrition, it’s important to be prepared for obstacles, learn how to overcome them and create positive possibilities for the future. For more than 20 years, Jackie Freiberg, leadership expert and bestselling author of several books, including NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, has dedicated her career to helping leaders do their BEST work to create a BETTER world. Freiberg is one of the most sought-after female business speakers in the nation and is among the “Top 30 Best Minds on Leadership” (Leadership Excellence magazine). Get ready to lighten up, loosen up and take away powerful tools that you can use immediately as Freiberg shares how to create possibilities for your BEST future.