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April 2008

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NSLW/NSBW Preview
April 2008

This is one issue of School Nutrition that you will want to have on hand for the rest of the year. First of all, SN magazine unveils the long-awaited new themes for National School Lunch Week (NSLW) 2008 and National School Breakfast Week (NSBW) 2009.

“I’ve always wondered how on Earth the creative minds at SNA are able to top each year’s themes,” writes Joyce Ryan, SNA Foodservice Employee/Manager Representative. “But somehow, they do—and the upcoming events look better than ever!”

April 2008 cover

It’s an election year that will go down in history—and not necessarily because of America’s presidential race. NSLW’s three-year “Vote for School Lunch” campaign is drawing to its exciting finale. Previous winners Pete Pizza (2006) and Biff Burger (2007) are back in the ultimate race for school lunch supremacy, but this time, they face a stiff challenge from three new characters, created by the kids who won last year’s Design a Candidate contest. Meet the new candidates and more when you turn to “National School Lunch Week: Presidential Edition.”

Looking for additional inspiration? Enjoy a review of the patriotic promotions held during NSLW 2007. “A Platform for Creativity” brings you photos, stories and voting statistics from school nutrition professionals across the United States. It all adds up to a ballot box full of fun!

Next, meet the incredible superheroes designed especially for NSBW 2009. “The Amazing Adventures of the School Breakfast Heroes” takes the traditional school breakfast article to a whole new level: Details about NSBW are included within a whimsical, fictional adventure story. For all of the facts at a glance, turn to the sidebar “Get Ready for National School Breakfast Week!”

But wait: You’re not nearly finished with this month’s issue of SN magazine. School Nutrition also brings you a bonus feature for Earth Day and a review of the Child Nutrition Industry Conference (CNIC) 2008. In honor of Earth Day, April 22, the article “Don’t Throw it all Away” explores what schools are doing to minimize and recycle waste.

Plus, “Smooth Sailing” takes you for a tour of CNIC, held this year in Monterey, Calif. Among others, Stedman Graham and U.S. Department of Agriculture Undersecretary Nancy Montenez Johner topped the list of speakers, and sessions covered such hot topics as commodities and national nutrition standards. With everything from creative new promotions to tried-and-true business practices, SN magazine can help you supercharge your school nutrition operation!

Stay tuned. In upcoming months, more information about NSLW and NSBW will be published in the magazine and at www.schoolnutrition.org/vote and www.schoolnutrition.org/nsbw.

Vote for School Lunch lock
Find out how to participate in the "Presidential Edition" of the "Vote for School Lunch" campaign and celebrate National School Lunch Week 2008.

A Platform for Creativity lock
School nutrition professionals though outside the ballot box for the 2007 "Vote" promotion.

The Amazing Adventures of the School Breakfast Heros lock
Discover how these heros will help you "Power Up With School Breakfast" during National School Breakfast Week 2009.

Don't Throw it all Awaylock
Use Earth Day, April 22, as an occasion to learn more about recycling and waste reduction.

Smooth Sailing lock
Attendees of SNA's Child Nutrition Industry Conference left Monterey, California, ready to navigate the waters of school nutrition.

 


 
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