Eat Smart. Play Hard.


Soccer PantherEat Smart. Play Hard.™ is a national nutrition education and promotion campaign designed by USDA's Food and Nutrition Service (FNS) to convey science-based, behavior-focused and motivational messages about healthy eating and physical activity. Messages developed for the campaign are based on the most recent edition of the Dietary Guidelines for Americans and the Food Guide Pyramid.

The Goals

The initial campaign messages focus on four basic themes: breakfast, snacks, balance and physical activity. The program is designed to:

  • Encourage families to adopt behaviors that are consistent with the Dietary Guidelines for Americans and the Food Guide Pyramid.
  • Communicate behavioral and motivational nutrition education and physical activity messages to children and caregivers.
  • Foster positive behavior change to promote nutrition and health, and reduce the risk for obesity and chronic diseases.

The Audience

The target audience for this campaign is the diverse population of children (ages 2 to 18 years) participating or eligible to participate in FNS nutrition assistance programs and their caregivers. Caregivers include parents, guardians, child care providers, after school providers, and teachers. The campaign is designed to reach the target group where they live, work, learn and play using multiple communication vehicles, approaches and channels.

The Tools

Power Panther is the spokescharacter for USDA’s new nutrition education and promotion campaign to promote healthy eating and to encourage physical activity in children and their families. Power Panther™ encourages children to eat healthy foods and get more exercise. 

Cereal PantherBegin by setting a date for your event. Then, make Power Panther come alive by borrowing the costume from FNS. Just complete the FNS Request/Agreement Form and fax to the appropriate regional office. See Related Links at the top of this page to download the Request/Agreement Form and the regional offices contact list.

You can also order a set of six colorful Power Panther posters to display at your event, in school cafeterias or classrooms. To request one set per school, download the official order form from Related Links and fax your request to 703-605-6852. Make sure you provide your complete mailing address, phone and fax numbers. 

Other promotional and education materials including parent brochures, kids activity sheets, bookmarks and bookcovers will be available soon. Check the FNS Web site for current availability of materials. 

Related Links


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