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April 2006

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2006-07 NSLW/NSBW Preview
April 2006

This issue of School Foodservice & Nutrition contains a preview about next year’s National School Lunch Week (NSLW) and National School Breakfast Week (NSBW) promotions. The NSLW celebration will be unlike any other you have experienced. In honor of the 60th anniversary of the National School Lunch Act and the establishment of the School Nutrition Association, students will have the chance to vote for their favorite school lunch entrée! America needs to know that children’s favorites are being prepared nutritiously and fit into a well-balanced school menu. Schools meals are vastly different than they were even 30 years ago, but they still provide the best, most nutritious meals to students (at a great price, too).

You can help make this 60th anniversary year—and the upcoming NSLW promotion—the best ever. SNA needs your help to get kids excited about the national “Vote for School Lunch” campaign. SNA will be working to create excitement and enthusiasm through extensive media coverage, but your participation is absolutely critical to this promotion’s success. It is not too early to start planning for this event, which takes place October 9-13, 2006! Turn to the article “Vote for School Lunch” to learn all about this unique celebration.

Next, enjoy photos and stories from last year’s National School Lunch Week, “School Lunch: It’s Instrumental!” You will chuckle when you see photos of such people as the kids at Novi (Mich.) Elementary acting out the Seventies tune “YMCA” or the school nutrition staff at Erwin Elementary, Centerpoint, Ala., who posed for their mug shot before performing the “jailhouse rock.” Across the nation, school nutrition professional clearly raised the roof with NSLW 2005!

Look ahead to future celebrations when you read “A World of School Breakfasts.” Could such creations as the Eiffel Tower or the Taj Mahal be born from minds low on creative juices? Throughout the world, even the ancients knew the importance of those powerful morning meals. How else did they have the strength and determination to build such remarkable structures as the Pyramids of Egypt, Stonehenge, the Parthenon and the Great Wall of China? During National School Breakfast Week, March 5-9, 2007, you and your students can explore the answer to that question with the theme, “A World of School Breakfasts.”

You have what it takes to pull off these incredible promotional events. As motivational speaker Simon Bailey said, “Everything you need to create magic and release your brilliance is inside of you.” He spoke during SNA’s Child Nutrition Industry Conference in January, and you can read all about it in “Putting the Wow Factor to Work.” Attendees met at Walt Disney World® to take notes from one of the nation’s premier children’s service providers on creativity, excellence in service and much more. More than 400 participants were both entertained and informed by Disney experts. SF&N is here to help you reach for the stars.

april cover2Vote for School Lunch lock 
Get ready for this one-of-a-kind, interactive event as SNA rolls out a new promotion for National School Lunch Week 2006.

A Joyful Noise lock 
School nutrition professionals across the United States made National School Lunch Week 2005 a noteworthy event.

A World of School Breakfasts lock 
It happens every morning all over the world. The sun rises in the east, and the morning light creeps over the horizon and into each house, flat, tent, mud hut and igloo, beckoning each of us to “wake up” and “get going!”

Putting the “Wow” Factor to Work  lock 
A spellbinding CNIC makes magic, enchanting operators and industry alike.


 
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