Back to School
August 2007
It’s time to go “Back to School” with School Nutrition magazine! While you’re preparing staff, equipment, menus and more, SN also is ready for school with a new look. Formerly known as School Foodservice & Nutrition, the magazine changed its name to align with the name of the School Nutrition Association. Step through the “looking glass” to discover a veritable wonderland of fresh, new colors and sophisticated design in the pages of SN.
But unlike the backwards characters in Alice in Wonderland, SN brings you a host of experts with advice that works! In this month’s issue, meet Mary Hill, SNA’s 2007-2008 president. From a childhood full of laughter to her July installation at SNA's Annual National Conference (ANC) in Chicago, Hill truly has become an engaging, effective leader. Read “Queen of the Hill” to learn more about her life lessons—and what she is planning for the Association in the coming year.
The rest of this month’s issue focuses on the magic of marketing. You don’t have to feel like the Mad Hatter when you don your marketing hat. Instead, keep it simple by learning “The 411 on BFY Marketing.” This article showcases the research and professional advice of Just Kid Inc. about “Better For You” products and programs that kids love.
Next, it’s time to tell the press just how great your program is! In “Media Matters,” learn how the media works (and how to play along) so you can limit negative coverage and promote positive news about your operation.
Take it one step further by forming—or improving—your own marketing plan. Are you ready for “Mapping Your Way to Marketing Success?” One part of your plan might involve your presence on the Internet, and “Site Seeing” reveals tricks of the trade from 10 terrific school nutrition websites.
As you don the many hats of the school foodservice profession, SN magazine is here to help. The magazine brings you a new name and a new look—but the same great service that leaves you with a smile.
Queen of the Hill 
Meet the 2007-08 President of the School Nutrition Association
The 411 on BFY Marketing
When the retail world achieves a success or suffers a stumble, the experience can be helpful in your own efforts to promote better-for-you foods -and your school nutrition program.
Media Matters
How can you work with reporters to shape timely, accurate and positive coverage of school nutrition programs?
Mapping Your Way to Marketing Success
A scatterbrained approach to marketing your school nutrition program can send you hither and yon, leaving you tired, confused and without direction. Take time to plot each step forward to your ultimate destination.
Site Seeing
Make your school nutrition website an awesome source for customer satisfaction.