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School Cafeterias to Celebrate National School Breakfast Week (March 3-7)

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FOR IMMEDIATE RELEASE:
Contact: Diane Pratt-Heavner
301-686-3124 Ext.
media@schoolnutrition.org

School Cafeterias to Celebrate National School Breakfast Week (March 3-7)

Take Time for School Breakfast Campaign Promotes the Benefits of the School Breakfast Program

National Harbor, MD (February 27, 2014) – Next week, school cafeterias across the country will celebrate National School Breakfast Week (March 3-7) by hosting “Take Time for School Breakfast” celebrations designed to highlight how eating a balanced school breakfast contributes to academic achievement.

The majority of Americans feel breakfast is important, and research shows students who eat breakfast score better on standardized test, yet hectic mornings make it difficult to fit the meal in every day. In fact, 40 percent of moms say that their child does not eat breakfast daily, according to Kellogg’s recent Breakfast in America survey.

The 2014 National School Breakfast Week theme, “Take Time for School Breakfast,” encourages parents to consider the school breakfast program as a time-saving option for busy mornings. School breakfast choices include protein, grains, fruit or 100% fruit juice and low-fat milk and new nutrition standards for school meals mean more whole grains and more fruit at breakfast, while fat, sodium and calories are limited.

Schools are getting creative with breakfast service options that help students make time for breakfast despite late bus arrivals and early morning class schedules. Grab-and-go options, breakfast in the classroom service, breakfast carts and kiosks around the school building are becoming more prevalent in schools.

As part of next week’s campaign, schools will celebrate the benefits of school breakfast with cafeteria events including an art contest, activities for students and special menus. To get parents in on the fun, the School Nutrition Association will host a National School Breakfast Week giveaway contest on www.Facebook.com/TrayTalk.

“Take Time for School Breakfast” was created by the non-profit School Nutrition Association with support from Kellogg’s Foodservice. Celebrating its 25th Anniversary, National School Breakfast Week was launched in 1989 to raise awareness of the availability of the School Breakfast Program (SBP) to all children and to promote the links between eating a good breakfast, academic achievement and healthy lifestyles.

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