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School Cafeterias to Celebrate National School Breakfast Week, March 4-8

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FOR IMMEDIATE RELEASE:
Contact: Diane Pratt-Heavner
301-686-3124 Ext.
media@schoolnutrition.org

School Cafeterias to Celebrate National School Breakfast Week, March 4-8

The School Breakfast Program contributes to academic achievement.

NATIONAL HARBOR, MD (February 28, 2013) – Next week, school cafeterias across the country will celebrate National School Breakfast Week (March 4-8) by hosting “Be a Star with School Breakfast,” a fun campaign designed to highlight how eating a balanced breakfast at school helps students shine. 

“Thanks to the School Breakfast Program, 12 million students jump start their busy school days with a healthy meal, providing all the nutrition they need to focus on their studies,” said Sandra Ford, SNS, President of the School Nutrition Association.  “School breakfast offers a critical service to children whose families struggle to make ends meet and a huge convenience for students who have to rush out the door before eating at home.”

Studies have shown that students who eat breakfast make greater academic gains, behave better in class, and are less frequently tardy, absent or visiting the nurse’s office.  In fact, according to a new analysis released by Share Our Strength’s No Kid Hungry campaign, students who eat school breakfast have the potential to achieve 17.5% higher scores on standardized math tests and attend 1.5 more days of school each year.  Research also shows students who attend class more regularly are potentially 20% more likely to graduate from high school, and high school graduates typically earn $10,090 more a year while enjoying a 4% higher employment rate.

To reach more students with school breakfast, many schools are launching breakfast in the classroom programs, grab-n-go kiosks at the school doors, and breakfast-in-a-bag choices (Learn more at www.BeyondBreakfast.org).  Schools are also offering healthier choices at breakfast time.  Federal nutrition standards for school breakfast limit fat and portion size, and cafeterias are already working to meet new requirements for more whole grains, fruits and vegetables with breakfast.

“Be a Star with School Breakfast” will help cafeterias  celebrate school breakfast programs with special menus, events and decorations, fun activities for students and a take home brochure for families.

“Be a Star with School Breakfast” was created by the non-profit School Nutrition Association with support from Kellogg’s Foodservice.

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