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SNA Unveils New Strategic Plan

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May 4, 2012 – At last month’s annual National Leadership Conference in Louisville, Ky., SNA released a new strategic plan designed to direct leadership and management in prioritizing projects and initiatives in the coming years.

“Strategic planning is an important step that allows us to refocus and reenergize,” notes SNA President Helen Phillips, SNS. “School nutrition is at a crossroads of many changes and challenges, from new regulations to a renewed media/parent scrutiny. In working together to identify the issues we face today—and expect to face tomorrow—SNA’s leadership has helped to ensure that we are setting the right course for long-term success.”

In times of rapid and ongoing change, organizations can struggle to continually adjust to fight this particular fire or seize that specific opportunity. That’s why strategic planning is so important. A three-to-five-year strategic plan provides a framework for an organization’s leadership to act thoughtfully, productively and efficiently in its work on a weekly, monthly and long-term basis. A special Strategic Planning Committee, composed of the SNA Board of Directors, appointed at-large members and the headquarters’ senior staff, came together in mid-December for a three-day meeting to lay a strategic foundation for the Association’s future.

In preparation, SNA compiled recent member satisfaction research and conducted a new survey to complement the existing information. Together, the rich data that resulted was most informative in helping the Committee to establish the top priorities among the opportunities and challenges that were identified.

SNA’s new strategic plan is organized around five “strategic pillars”:

  • Education and Professional Development
  • Public Image
  • Advocacy
  • Community
  • Membership

Each pillar features a definition, as well as 4-8 specific outcomes to help direct the Association in developing future projects and initiatives.

In addition to developing the new Strategic Plan, SNA leaders revised the organization’s vision, mission and values statements, as follows:

  • Vision: Well-nourished students prepared for success.
  • Mission: Educating and empowering members to provide healthy meals to foster an environment where children achieve overall wellness and lifelong success.
  • Values:
    *Collaboration, Relationship Building and Teamwork
    *Compassionate, Caring, Commitment and Service
    *Lifelong Wellness and Healthy Lifestyles
    *Passion for Lifelong Learning and Professional Development

SNA School Nutrition Employee/Manager Representative Mary Betlach served on the Strategic Planning Committee and takes pride in the outcome: “We’re looking at a new future for the Association, with a new vision, mission and values that will connect all members—at every level—to the goals of our strategic pillars. I am looking forward to all the exciting things that will come for SNA.”

You can view the entire strategic plan here. Also, details about each strategic pillar are being presented by SNA CEO Frank DiPasquale in a series of short articles in School Nutrition magazine. The first of these, on the Education and Professional Development pillar, was published in the First Word column in the April 2012 issue.

Related Links:


Strategic Framework Brochure

2012-13 Annual Plan


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