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Vote for School Lunch Claims Victory!

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Contact: Alexis Steines
703-739-3900, ext. 175
asteines@schoolnutrition.org

Vote for School Lunch Claims Victory!
SNA Marketing Campaign Honored with ASAE Summit Award

ALEXANDRIA, Va. (July 10, 2009) –The School Nutrition Association’s 2008 National School Lunch Week Campaign, “Vote for School Lunch – Presidential Edition,” was honored by the American Society of Association Executives (ASAE) with a 2009 Summit Award.  The award will be presented to SNA during the 10th Annual Summit Awards Dinner, September 29, 2009 at the National Building Museum in Washington, DC.

The “Vote for School Lunch – Presidential Edition” was the culmination of SNA’s most successful National School Lunch Week campaign. Students elected the president of school lunch, selecting from a healthy choice of candidates: Pete Pizza, Biff Burger and three candidates designed by students: Gloria Grilled Cheese, Larry Lasagna and Petunia Pita Pocket.  Almost 300,000 votes were cast which was an all time record. Pete Pizza won with 42.7% of the vote and was elected “President of School Lunch”.

Supported by SNA’s 55,000 members, and generously sponsored by the Milk Processors Education Program (MilkPEP), the campaign delivered important nutrition messages to students regarding healthy school meals.   Coinciding with the 2008 presidential elections, the Vote for School Lunch campaign gave kids the opportunity to vote for their own president – the President of School Lunch! During October’s National School Lunch Week, students across the country enjoyed healthy and nutritious samples of each “candidate,” allowing them to make a well informed vote.

“We are very excited to receive this incredible honor,” SNA Executive Director Barbara Belmont remarked.  “The Vote for School Lunch campaign was a wonderful program that taught children about the benefits of healthy school meals.”

The Summit Award is highest honor bestowed by ASAE on associations that implement innovative community-based programs.  The award is a part of the Association Advance America awards program.  Summit Awards recognize the very best efforts of associations in areas such as public education, economic development, business and social innovation, and civic and volunteering activities.  Selected from a field of 38 Award of Excellence winners, the Vote for School Lunch campaign is one of 6 recipients.

The School Nutrition Association is a national, non-profit professional organization representing more than 55,000 members who provide high-quality, low-cost meals to students across the country. The Association and its members are dedicated to feeding children safe and nutritious meals. Founded in 1946, SNA is the only association devoted exclusively to protecting and enhancing children’s health and well being through school meals and sound nutrition education.

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